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Starting A Successful Online Comic Book Business

Photo by Sam Howzit

Being an avid comic book collector for some people can begin to take on new life in the world of business if the person has a hunger for entrepreneurship. While some collectors go on to be involved in trading comic books as a hobby or part-time income, others choose to become more involved in the world of comics by opening a business selling comic books.

For over a century, comic books have remained one of the most well-loved forms of reading entertainment. Much of this has been rooted in many of the superheroes that embody most of the pages of today’s vast array of comic books. For many people over the age of 40, there is a strong sense of nostalgia around comic books. In fact, many of the superheroes that are in comic books have had a wide appeal in movies over the generations. Whether a DC Comic enthusiast or a die-hard Marvel Comics fan, there is no shortage of supplies for comic book fans to love.

New and Renewed Comic Book Interest

Today, the surge in popularity for comic book superheroes is back at all-time high levels, much in the same way they were in the 1950s through the 1970s. Because of this, there has been a renewed interest by America’s youth in the reading and collection of comics. With TV shows like The Flash, Arrow, and Super Girl, as well as blockbuster movies like Captain America, Spider-Man, Black Panther, Hulk, Thor, Batman, Superman, and Justice League, interest in comic book superheroes is soaring.

With all this new interest from millennials and Generation X, and renewed interest from baby boomers and beyond, it is a great time for comic book enthusiasts who participate in trading and selling comic books to consider opening a comic book store. The fortunate part of the business world today is that entrepreneurs need not worry about the vast expenses and logistics to open a brick and mortar store. With ever expanding technology, there is a wealth of new opportunity to have a business selling comics. Part of this is because the internet has significantly changed the way people are involved in commerce.

The Extensive Opportunity for Internet Commerce

Today’s comic book entrepreneurs can readily open a store for business completely on the internet without having the need to have a retail location. This can save business owners a significant amount of money in overhead and afford them immense flexibility. With businesses that feature products like the sale of comic books, an internet web-based consumer platform is a great way to do business. This platform appeals to the broad range of comic book enthusiasts across the country and the globe 24/7, 365 days a year.

Online retail businesses are the fastest growing business opportunities in the world today. With little overhead, it has allowed many people, who otherwise could not afford the time or money, to begin an e-commerce business. The most important aspect of setting up this type of business is ensuring it is presented well and can be readily found by consumers who are searching for their products.

When setting up an online retail platform for the sale of comic books, the most important aspects involve some internet basics. Each of these steps is a key component to the building up of an online comic book business platform. Using a website builder to facilitate building an internet-based e-commerce store is highly recommended as is following these top tips:

  • Set Up an Online Store Platform
  • Use of Good Graphics
  • Use SEO Optimization
  • Use Clear Pictures of Products
  • Separate Products by Creator (DC Comics, Marvel etc.)
  • Good Descriptions of Each Comic Book Product
  • Diversify Product Base
  • Ensuring the Website Can be Found in Search Engines
  • Advertising on Social Media
  • Networking with Comic Book Enthusiasts

For businesses who choose to have an in-person retail store, adding a web-based retail site can be a pivotal decision that will ensure an expanded sale base. It can also allow for consumers who have interest in purchasing an item they saw at the store, the ability to purchase the item later from home without concern of losing out on the product or a special sale. This can allow for a significant increase in sales. This is especially true around the holidays when shoppers like to purchase items on off hours.

One thing is for certain, comic books and comic book enthusiasts are here to stay. People love to read about their heroes. If that hero happens to be in a comic book, then so be it. Enjoy the read!

 

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